Twenty Twenty Five

You want to know what I love most about a new year? How it quietly arrives, full of promise, asking only this: What will you make of me?

I think about tables when I think about new beginnings. Not just the tables that hold glasses raised in midnight cheers, but the ones you return to again and again. The ones that catch spilled milk and whispered secrets, the ones that hold the weight of everyday life.

The table is where you lay it all down—the joy, the heartbreak, the in-between. It’s where you listen and are heard, where you nourish and are nourished. And as this new year stretches out in front of us, it feels like an invitation to sit down, take a breath, and let life happen.

Blossom was born from this kind of intention. We wanted to create more than linens. We wanted to craft pieces that turn simple moments into something sacred. To remind you that beauty doesn’t need an occasion, and connection doesn’t need a reason.

This year, we’re leaning into that more than ever. New collections, soft fabrics, bold patterns—but more importantly, the stories they’ll hold. Your Sunday breakfasts, your late-night heart-to-hearts, your stolen minutes of stillness when the world feels too loud.

I want this year to feel like coming home. To yourself, to your people, to the spaces that hold you when life feels big and heavy and everything in between.

So here’s to the table. To the empty seats that remind us who we carry in our hearts and the filled ones that remind us how lucky we are to love and be loved. Here’s to the food that’s shared and the stories that tumble out between bites.

This is the year of the table. The year of saying, Come as you are. You belong here.

Let’s set it together.

Payton xx